Melissa and Doug LogoMelissa and Doug

Melissa and Doug make some of the world’s best toys and games. Based in the USA, this 20 year old business offers products with tremendous value, quality and design. Many are traditionally handcrafted which we love. You can’t go wrong with Melissa & Doug.

Alex LogoALEX Toys

ALEX is based in the USA and their philosophy and approach to their products is inspiring. Their enthusiasm for toys and children is seen in the clever, fun products they produce.

Here is a brief introduction to them, by them:
At ALEX, we know that when kids have fun, they learn the most, so you can be assured that in addition to containing loads of “fun factor”, each ALEX toy helps develop critical skills that will last a lifetime. We understand children’s developmental stages, how to stimulate growth and interest at each stage of life, and work hard to build that knowledge into every product we design.


The LEGO™ brand is more than simply a familiar logo. It carries with it expectations of quality and originality. The LEGO™ Group has very specific values which are well aligned with our own, and is why our team just loves LEGO™. The key inherent values are the promotion of imagination, creativity, fun, learning, caring and quality. LEGO™ is LEKKER we say! :)

Bananagrams LogoBananagrams

Bananagrams is the creation of three generations of the Nathanson family, spanning in age from 7 – 75 years. Some of them live in the U.S.A. and some in the U.K. As a family, they loved to play almost any word game that they could find, but each one had it's flaws and they longed for something a bit faster and more fluid. The Nathanson's wanted a game that was competitive, but that the family could play together – ALL ages at the same time. After many hours of experimenting and creating, the Bananagrams brand was conceptualised and since a successful launch at the London Toy Fair in January 2006, Bananagrams is now a modern classic. It's fast, fun, and exciting... and most importantly - let's face it – bananas are silly! The Sensational Kids team hope our customers enjoy Bananagrams® as well as their other games in this range – Appletters®, PAIRSinPEARS®, Zip-It®, and Fruitominoes® as much as we do!

Beautiful Creatures LogoBeautiful Creatures

We are so excited and proud to introduce Beautiful Creatures to our Sensational Kids product range. Beautiful Creatures is a brilliant and totally unique South African Children's Brand who prides themselves on producing quality educational toys, books and music for babies, toddlers and pre-schoolers.

The Purple Cow LogoThe Purple Cow

The Purple Cow is an Australian brand that was founded in the year 2000. This dynamic company prides themselves on being a board game designer, developer and manufacturer with distinct designs from the renowned Australian artist Inna Semadar.

The Purple Cow's pioneering products are ground breaking in their ability to make use of a variety of materials with vibrant designs and still maintain excellent economic value in addition to offering cutting edge designs for traditional classic games as well as new copyrighted games.

Tolo LogoTolo

Tolo Toys Ltd. was established in 1985 and is a British owned company. Tolo Toys is committed to the development of an extensive range of products, which offer excellent play value, along with fun and excitement during a child's formative years. Their toys truly stand the test of time and are certified for their consistently superb quality and unsurpassed durability. The mission of Tolo Toys is to deliver developmental benefit and education through play, which is evident in the appearance of Tolo products in schools and homes throughout the world.

WriteRight LogoWriteRight®

WriteRight® creates a range of brightly coloured, quality wooden educational products that focus on developing handwriting skills, as well as improving literacy and numeracy. Their products support children between the ages of 3 and 12. They play an important role in supporting children who have barriers to learning. WriteRight® are therefore the perfect product for Parents, Parents who are Home Schooling, Teachers and Therapists. For more on the benefits of these WriteRight boards you can find more information here:

GALT LogoGalt

Galt is a United Kingdom based company and has been established for over 175 years. Galt produces and sells quality toys which meet the needs of all stages of child development from 0-10 years.

Galt products are designed to be fun and to encourage learning in an interactive way. Traditionally the company is associated with art, craft and activity products. In more recent years, Galt has established a name for itself in the First Years category with innovative products that focus on these important years.

DK LogoDK Books

The ability to read and learn is such an amazing gift! Every child should be afforded the opportunity to explore and have access to books.

Established in 1974, DK publishes bestselling, award-winning and visually stunning reference books for adults and children. Their extensive children's catalogue showcases a fantastic store of knowledge for children, toddlers and babies. Covering topics from history and the human body to animals and activities, DK children's books combine outstanding information with magical illustration and design.

Thrive Toys LogoThrive Toys

Thrive Toys is a South African business and work creation initiative in the Helderberg Basin, Western Cape. The business was born out of a grateful heart and desire to bless others in difficult economic circumstances with opportunities. Their aim is to provide parents, teachers and child-minders with multi-purpose, hand-crafted, educational toys relevant to school readiness preparation. They are focussed on producing toys that are gentle on the environment and one's pocket, and donate every hundredth set to a facility with limited resources.

Elenco LogoElenco®

For more than 40 years, Elenco® has offered innovative and educationally based toys focused on broadening scientific knowledge, discovery of the world at large and promoting creative thinking. Their motto is, "Learn by Doing" and their Snap Circuit® range encourages just that! Sensational Kids is delighted to have Elenco® Snap Circuits® as part of our amazing educational product offering for older children.

Baby Care LogoBabyCare

Baby Care Playmats have been specifically designed with educational elements and colourful characters to assist with the promotion of growth and development in the first few years of a child's life. Floor play and tummy-time is vital for any child's development and it is for this reason that Sensational Kids is proud to have such high quality and educational play mats available to our loyal customers.

Have a great toy or game?

We are always on the lookout for interesting and developmentally appropriate toys and games for kids. If you have a product you would like us to look at, please drop us an email to with as much information about the product as you can.